Marketing of unhealthy foods still reaches US children, study finds

Nice review of last fall’s book release: The Best Gift: Tales of a Small-Town Doctor Learning Life’s Greatest Lessons
May 17, 2022
Barb and I “Walk for Life” in two weeks as Crisis Pregnancy Centers come under attack
May 19, 2022
Show all

Marketing of unhealthy foods still reaches US children, study finds

A report from the Rudd Center for Food Policy and Health at the University of Connecticut found that most U.S. children are still vulnerable to brand marketing of unhealthy food and beverages.

In fact, more than one-third of food products advertised specifically to kids, such as sugary cereals and sweet snacks, are not considered healthy dietary options.

This is despite the nutritional standards set by the Children’s Food and Beverage Advertising Initiative.

Companies that participate in the Children’s Food and Beverage Advertising Initiative still promote other unhealthy brands and products with marketing that appeals to children under the age of 12 years via packaging, websites, in-store displays, and sponsorships, the researchers said.

In addition, young people ages 12 to 17 years are not protected from marketing under the current guidelines, and companies still can advertise brands directly to children, even when the majority of products offered by those brands do not meet nutrition criteria, they said.

Researchers also noted that most companies continue to offer unhealthful products that appeal to children, adding that the initiative must address loopholes and expand its audience definition to include children up to at least 14 years old.

You can read the full story here.

© Copyright WLL, INC. 2022. This blog provides healthcare tips and advice that you can trust about a wide variety of general health information only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment from your regular physician. If you are concerned about your health, take what you learn from this blog and meet with your personal doctor to discuss your concerns.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.