First Lady, Wal-Mart to fight childhood obesity

Here’s a shout out to Mrs. Obama. News reports say that the First Lady and Wal-Mart have forged an agreement geared at preventing childhood obesity. Media sources generally characterized the move as a victory for Mrs. Obama’s signature campaign and I would agree.

ABC World News reported, First Lady Michelle Obama “announced that Wal-Mart, which sells more groceries than any market in America, is going to change what’s on its shelves.”

On the CBS Evening News the First Lady was shown saying, “I am thrilled about Wal-Mart’s new nutrition charter.”

NBC Nightly News said that Mrs. Obama “has announced she’s working with the nation’s largest retailer, Wal-Mart, which promised today to cut prices on fresh fruits and vegetables and to reduce fats, sugars, salt, eliminate transfats in some of its own store brands by the year 2015.”

The AP reports, “Wal-Mart … says it will reformulate thousands of products to make them healthier and push its suppliers to do the same, joining first lady Michelle Obama’s effort to combat childhood obesity. The first lady accompanied Wal-Mart executives Thursday as they announced the effort in Washington.”

Wal-Mart “plans to reduce sodium and added sugars in some items, build stores in poor areas that don’t already have grocery stores, reduce prices on produce and develop a logo for healthier items.”

The Washington Post reports, “Just a few years ago, President Obama refused to shop at Wal-Mart. But his wife now has other ideas.”

The First Lady said, “When I see a company like Wal-Mart launch an initiative like this, I feel more hopeful than ever before. … We can improve how we make and sell food in this country.”

If your family is wrestling with childhood or overweight, consider ordering a copy of book I’ve written specifically to help you and your family: SuperSized Kids: How to protect your child from the obesity threat. You can find them on sale at my book Web site. The hard cover is available for $3.99 (plus shipping) here, and the soft cover for $1.99 here.

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