Report: Children’s cereals healthier, but ads more aggressively target kids

The USA Today “Healthy Perspective” blog reported, “While most cereals marketed to children have gotten a bit healthier – lower in sugar and salt and higher in whole grains and fiber – they still typically contain a spoonful of sugar for every three spoonfuls of cereal, says a new report from watchdogs at the Yale Rudd Center for Food Policy & Obesity. Meanwhile, companies are spending more money to market their least nutritious brands, researchers say.”

The Boston Globe “Daily Dose” blog reported, “The Rudd Center report singled out General Mills for launching new websites aimed at children for Honey Nut Cheerios, with games like Honey Defender, and for Cinnamon Toast Crunch, where kids can make a movie or watch ‘crazy videos.'”

The Los Angeles Times “Booster Shots” blog reported, “The report noted some marketing changes it applauded, including the elimination of Millsberry.com and Postopia.com, two ‘advergame’ sites.”

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