Bloomberg News reports that the FDA has cited Breathable Foods Inc. for placing misleading labels on canisters dispensing caffeine. According to Bloomberg, the FDA notes that the manufacturer describes its AeroShot Pure Energy inhaler as “breathable energy,” and so “encourages consumers to breathe the caffeine mist into their lungs instead of spraying it on their tongues to be swallowed.”
Yet, the FDA says “Caffeine is not normally inhaled into the lungs and the safety of doing so has not been well studied.”
As a result, the “FDA has instructed Breathable Foods Inc. to correct the violations cited in the warning letter and provide information on research the company cites so the agency can evaluate the research.”
The AP notes that the FDA said that Breathable Foods “misled consumers by saying the product can be both inhaled and ingested, which is not possible.”
The story mentions that Sen. Charles Schumer “had urged the FDA to crack down on the product, which is being sold in his state, saying children and adolescents may abuse it.”
The Boston Herald reports that in addition to questioning AeroShot’s safety, “the FDA also expressed concern about the use of AeroShot by children and adolescents and in combination with alcohol.”
Reuters mentions that the FDA found that some videos on the company’s website appear to encourage consumers to use AeroShot with alcohol as a “party drug,” while another video shows the product’s inventor stating that AeroShot should not be used with alcohol.
Reuters notes that the FDA cited these contradictory messages as another area of concern.